It's interesting to read about the Sunk Costs Fallacy. It's used in some advertising campaigns which have long complex, preambles - by the time you've read it all you think you might as well buy the product having already invested so much time reading about it!
It's interesting to read about the Sunk Costs Fallacy. It's used in some advertising campaigns which have long complex, preambles - by the time you've read it all you think you might as well buy the product having already invested so much time reading about it!