In Plain Sight

This is grooming.

Strap in for some less than wholesome products marketed in some less than wholesome ways.

“Swimwear for Transgender Kids.”

Rubies is a Canadian company that makes knickers and bikini bottoms for ‘trans girls’. It was founded in 2019 by Jamie Alexander when his ‘daughter’ (a trans identified boy), Ruby, was just 11 years old. He wanted to “Help girls like Ruby enjoy the same activities as their friends”. By manufacturing ‘specialist’ underwear for children.

Ruby features heavily in the marketing of the company and appears in cutesy videos and photographs all over the website, pouting, posing, dancing and blowing kisses. He’s 13 years old.

According to the website, “Each pair of RUBIES bikini bottoms and underwear features a soft compression that provides worry-free comfort and helps keep everything in place.”

This is genuinely the wording which accompanies the ‘Ruby Shaping Bikini Bottom’:

13 year old Ruby explains how the design works in a video on the website, stressing that there’s “No need for tucking or large packing in the front”.

The reviews are even more horrifying than the product descriptions.

Little boys as young as six are wearing pants which have ‘secret pockets’ to conceal and mask their physicality. What negative messages must this send to them about their developing bodies?

And what a fall they’re being set up to take.

But it doesn’t end there.

Every pair of ‘Rubies’ is accompanied by a gushing hand-written post card of affirmation and support, either from Ruby himself or another naïve child, brainwashed into embracing a very adult ideology.

Via its “Every Girl Deserves to Shine” campaign, Rubies encourages children to write messages and provide drawings ‘of support’ for ‘trans girls around the world’. Whereas adults are encouraged to make donations so that the company can send swimwear to ‘families in need’.

Rubies even has a ‘School and Community Program’ through which children are persuaded to contact the ‘trans girls’ buying these products and cheer on their ‘gender identity’.

Even more alarmingly, according to the reviews, adult males appear to buying these products. Are they also receiving notes containing outpourings of affection and validation from school children?

What will this picture look like in a few years’ time? The little boys in Rubies products are already on the pathway to puberty blockers and full transition, being sold, as they are, the myth that to be their ‘true selves’ requires physical alteration and deception.

And little girls are diligently writing postcards to applaud boys who are concealing their true sex and seeking validation. They are being taught to disregard their instincts and ignore all of the safeguarding protocols they need to keep themselves safe.

The only fairy tales we should be telling children are in story books.

This is grooming and gaslighting on a grand scale and it’s not only happening in plain sight, it’s all tied up in a pretty pastel ribbon.